I feel like a Grinch writing this in the festive season, but the ‘Sale!!!’ signs are getting to me, because that’s all festivals seem to be reduced to. Buy, buy, buy.
I used to think advertising was about spreading information about a product, but now I know better. It’s about keeping us discontented and hankering for more. If we get tempted by advertisements and go broke there’s no one to blame – we did have a choice, right? So, if we aren’t alert, we actually have as much choice as a child with an open cookie jar within reach!
While on the subject of choice, look at this: everyone knows that wearing a helmet while riding a bike can protect their heads in case of an accident. But nobody in Bangalore wore helmets even when the statistics were heavily publicised. In September 2015 a law was passed to force motorcyclists to wear helmets. Though it stands to reason, people didn’t take that to mean that the pillion-rider should also wear one! So in January 2016 another law was passed to that effect. Not that it always works (pic above).
Now something has to be done about the helmet-less little children who ride in front of the rider (as in picture above), or squeezed in between the rider and pillion-rider! And people who carry their helmets in their hands (as in pic).
Ideally, everything should be left to choice and common sense, but it doesn’t work. So, when push comes to shove, the government takes over and decides for us. So there’s no choice, no absolute freedom really, to break our head in a bike accident. The same thing happens with freedom of speech, freedom to live legally in a country with the right visa, and other freedoms we misuse.
World peace. Human rights. Poverty alleviation. A government that has been voted to power in a democracy. NGOs. Philanthropists. All these words suggest that there are nice people making fair choices for humanity as a whole. Altruistic folks who want to mitigate human suffering and make the world a peaceful and equitable place. But how much choice do they have when faced with ruthless lobbies that influence government policies? Especially when the lobbyists are more important to the economy. Peaceful, contented people are not good for the economy, people who keep money in circulation are.
Think what might happen if an activist fought for our garment industry workers’ human rights in India. Or someone owning prime land in Bangalore refused to sell it to a builder with connections. They would get warning calls from unknown people, and then some. And a journalist trying to expose a business-government nexus that hurts ordinary citizens is always a sitting duck. No, these well-meaning folks don’t have much of a choice. Lobbyists always get their way because the government knows which side of its bread is buttered.
Moving beyond the local, the US had a choice to not sell US$110 billion worth of weapons to Saudi Arabia. But then, I guess big companies like Lockheed Martin, Raytheon and Boeing would have lost out on profits, and their employees been out of jobs. To me, this seems like a good reason for selling, apart from having the Saudis fight their proxy war against Iran in Yemen. Also, perhaps the possibility of lucrative contracts to re-build the destroyed countries, something that usually follows use of weapons of mass destruction.
Choices involving thousands of innocent lives are made based on material gains of some sort, and don’t seem to have any moral underpinnings. That’s how it seems to me, an ordinary Earth citizen, a mere observer of events. Words like ‘big business’ ‘big government’ and ‘big pharma’ make me uneasy because the choices they make can have seismic effects.
So, is there a place for teaching children to be good girls and boys in today’s world? Believe me, I faced this dilemma all through my children’s school years. By trying to raise children to be good – as ‘good’ is generally understood – are we setting them up to be misfits or wimps and fail in today’s world? Pure 24-karat gold is too soft to be fashioned into jewellery. Lesser metals like silver, zinc or nickel have to be added to make it 22-karat, for it to be crafted into durable jewellery. I think I just hoped my kids would pick up the silver, zinc and nickel on their own in adapting to the world.
Or have we pragmatically scrapped the whole business of goodness and switched to simply teaching them consumerism? Looking around Bangalore’s shopping malls, massive hoardings and the monstrous garbage heaps all over the city, I suspect this is what is happening.
What bothers me is that Earth Overshoot Day was on 2nd August this year, and has been coming earlier every year. That means, on 2nd August our resource consumption for this year exceeded Earth’s capacity to regenerate them! Ideally, this date should be at the end of December. It was 20th October in 2005, 21st Nov in 1995 and the third week of December in the mid-eighties.
When I look at all those cotton clothes in store windows, I wonder how much water and labour it takes to grow and pick cotton in India. It takes about 35 cotton-bolls to make a tee shirt (a boll weighs 2-6 grams, a tee shirt about 150 grams), I’m told. Why is there such a glut of clothes in the world? What happens to unsold clothes, those left over after discount sales? Actually, I find everything is in excess – like electronics, packaged foods, shoes, LED lighting in malls, cosmetics… I know people are happy to have a wide choice, and these industries generate jobs for millions of people – so is it all right for our generation to overuse Earth’s resources? And is the guiding principle of shopping greed, and not need, because it is tacitly – no, quite overtly – encouraged by our way of life?
I’m not much of an activist. All I do is follow the reduce-reuse-recycle mantra, compost part of the kitchen waste, and stick to need-based shopping, an adaptation of the Hippocratic oath, ‘first, do no harm’. And I send a bag of vegetable and fruit peelings from my kitchen to my maid’s neighbour’s cow every day; at least one cow in Bangalore gets to eat a little bit of something nutitious, rather than discarded plastic bags. One only needs to google images of ‘cows eating plastic’ to know how rampant it is.
I am aware that there are people actually doing things that make a difference in small and big ways all over the world. Vigga Swensen (Denmark) and Justin Bonsey (Australia) are two people whose initiatives I came across recently. Vigga’s is a little tricky as some people may balk at the very notion of dressing their babies in used clothes. Justin’s initiative could be adopted in cities anywhere: http://www.abc.net.au/news/2017-06-16/ditching-disposable-coffee-cups-war-on-waste/8625018
The WHO defines mental health as ‘a state of well-being in which an individual realises his or her own abilities, can cope with the normal stresses of life, can work productively and is able to make a contribution to his or her community.’
The WHO also acknowledges that ‘poor mental health is associated with rapid social change, stressful work conditions, gender discrimination, social exclusion, unhealthy lifestyle, risks of violence, physical ill-health and human rights violations.’ We, the ordinary citizens of India, are plagued by every one of these.
Can universal mental health ever become a reality considering the individual choices we make in our daily lives, and the choices that people in government make, whether it is Kim Jong Un, Xi, Maduro, Trump, Netanyahu, Nigel Farage, or the politicians who have led India for the past seventy years? Moreover, will the economy survive the impact of contented people who will not buy expensive branded clothes to feel more confident, join pricey gyms for the ‘perfect’ body, eat at fancy restaurants to upload photos on facebook, buy the latest cell phones for bragging rights, and so on?